What we did
SPOTTED IN THE BRAND
FOR THE BRAND IN 2 YEARS
LYDC is an accessories brand that offers exceptional quality and strong design credentials, with classic shapes and modern elements underpinning their handbag collection.
Label PR was briefed to ensure the brand saw an increase in exposure across key press titles and then increase traffic to the brand’s flagship online store.
Armed with great samples and a fantastic set of look books, along with plenty of campaign shoots and imagery, Label PR quickly established the brand in January 2014 with key editors who quickly fell in love with the great product range – including fashion bible Vogue which featured LYDC’s must-have New York taxi bags, making novelty clutches an instant trend for the season.