What we did
IN THE COURSE OF THE CAMPAIGN
FOR THE BRAND IN 18 MONTHS
Label PR’s work with Daisy Dixon began with launching the designer watch brand to the market with a schedule of press and blogger activity alongside a VIP gifting campaign.
Daisy Dixon offers a playful take on timepieces and injects colour and prints to watch faces, for a clear point of difference from competitors.
As well as the day-to-day press office tasks, Label PR will be ensuring that Daisy Dixon watches are on the wrists of some of the most influential people in the press and on social media.
From celebrity gifting to blogger outreach, Label PR will be ensuring that the Daisy Dixon brand is the quintessential timepiece for the style and time conscious fashionista.