Bosch

What we did


4

Celebrities

SPOTTED WITH THE BRAND

38

Press Cuttings

FOR THE BRAND IN THE 3-MONTH PROJECT



ProSalon & Keratin Advance – Product Launch Event

Known better for it’s power tools than hair dryers, Bosch instructed Label PR to execute an exclusive launch event for its first ever range of hair care tools to the UK – the ProSalon collection and the KeratinAdvance.

The new styling products were unveiled at an exclusive launch event at the ICEBAR in London, where Lisa Laudat, Cheryl Cole’s hair stylist of 11 years, revealed her best-kept secrets of how she created Cheryl’s striking, glossy looks.

Athlet – Product Launch Campaign

Following the huge success of Label PR’s hair care campaign for Bosch, the agency was hired for a second project from the brand’s international portfolio – the Athlet. Label PR launched the new vacuum into the UK market via a targeted celebrity, blogger and media campaign.


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