What we did
SPOTTED WITH THE BRAND
FOR THE BRAND IN THE 3-MONTH PROJECT
ProSalon & Keratin Advance – Product Launch Event
Known better for it’s power tools than hair dryers, Bosch instructed Label PR to execute an exclusive launch event for its first ever range of hair care tools to the UK – the ProSalon collection and the KeratinAdvance.
The new styling products were unveiled at an exclusive launch event at the ICEBAR in London, where Lisa Laudat, Cheryl Cole’s hair stylist of 11 years, revealed her best-kept secrets of how she created Cheryl’s striking, glossy looks.
Athlet – Product Launch Campaign
Following the huge success of Label PR’s hair care campaign for Bosch, the agency was hired for a second project from the brand’s international portfolio – the Athlet. Label PR launched the new vacuum into the UK market via a targeted celebrity, blogger and media campaign.