What we did
FOR THE BRAND IN 9 MONTHS
IN THE COURSE OF THE 9 MONTH CAMPAIGN
SPOTTED IN THE BRAND
Label PR will handle the brand’s celebrity seeding, product launches and creative engagement projects. Product launches will include the brand’s extension of the White Shock range with White Shock Blue Formula – a product offering the range’s complete benefits but with the added USP of immediate whitening results.
BlanX is renowned for its unique approach and innovative teeth whitening technology which include products from the BlanX Original and BlanX White Shock product ranges. The BlanX Original range offers non abrasive whitening toothpaste containing natural extracts of Arctic Lichen which has proven natural whitening power. The brand’s White Shock range utilises the patented ActiluX technology which is non abrasive and works by binding to the teeth surface and actively whitening all day long when exposed to light – meaning the more you smile, the whiter your teeth will become.