Last week Label PR took over London’s prestigious Neil Cornelius hair salon to treat top beauty journalists to a luxury hair makeover courtesy of Beauty Works.

Journalists from publications including the Daily Mail, Sunday Mirror, Reveal and Star were treated to a VIP appointment with Britain’s Next Top Model hair extension expert Shannel Watson, where their locks were made over with Beauty Works’ innovative ¾ Volume Boost hairpiece or clip-in extensions at the plush New Bond Street salon.

The ¾ Volume Boost hairpiece, clipped over the crown of the head, was then styled by Shannel in a similar style to the journalist’s own hair to create a natural-looking effect.

Meanwhile, Shannel demonstrated how Beauty Works’ dip-dye clip-in extensions could be simply clipped in to achieve a gorgeously natural ombre look, blending their Deluxe Clip-Ins in Bronde into Janelle from Reveal’s short dark locks.

Ellen Kelly, Junior Account Manager