With National Underwear Day coming up this Sunday, Label PR joined forces with fashion retailer Simply Be to promote the world’s largest bra and send weekly magazines a tasty Tuesday treat!

To brighten up their mornings, key press were treated to a Simply Be branded goody bag containing the world’s largest bra (size 42K) along with a delicious breakfast of bacon and sausage baps, along with a card encouraging journalists to Tweet @SimplyBeUK with the hashtag #nicebaps.

The subsequent Twitter frenzy was fantastic, with journalists posting about their #nicebaps alongside snaps of them with their bra and breakfast.

With National Underwear Day just round the corner, keep an eye out for more #nicebaps courtesy of Label PR and Simply Be!