We Are Label PR
WE’RE THE NEXT GENERATION OF AGENCY. EMPLOYING A HYBRID APPROACH TO EVERY ASPECT OF OUR CAMPAIGNS – WE SEAMLESSLY MERGE TRADITIONAL PR, EVENTS AND CELEBRITY TACTICS WITH OUR DIGITAL, BLOGGER AND QUALITY LINK ACQUISITION SERVICES, DELIVERING RECORD BREAKING RESULTS ACROSS OUR CONSUMER AND LIFESTYLE SPECIALISMS. IN AN EVOLVING ENVIRONMENT WHERE GOOGLE DEMANDS NATURAL ENGAGEMENT, THERE’S SO MUCH MORE TO LABEL THAN PR. NOBODY IS BETTER EQUIPPED TO CREATE STIMULATING CAMPAIGNS AND CONTENT, THAN OUR TEAM OF COPYWRITERS, BLOGGERS AND EX JOURNALISTS. A PART OF THE ATTERCOPIA GROUP, WE’RE AT THE HEART OF A FAMILY OF AGENCIES THAT CAN OFFER A 360 SERVICE FOR YOUR BRAND. OUR UNITED HYBRID APPROACH TO PR AND DIGITAL UTILISES OUR TECHNICAL INSIGHT, ANALYSIS AND SHEER DETERMINATION TO INCREASE YOUR TRAFFIC AND SALES. WE’RE THE WHOLE PACKAGE.
WE’RE A HYBRID AGENCY WITH AN ARRAY OF EXPERIENCE ACROSS PRINT, DIGITAL AND SOCIAL MEDIA.
WE CREATE QUALITY PRODUCTS THAT ENRICH THE LIVES OF OTHERS. TAKE A LOOK AT SOME OF OUR RECENT WORK.
Meet The Team
A PERFECT BALANCE OF EXPERIENCE, CREATIVITY, PASSION AND DRIVE – HERE’S WHO WILL DELIVER YOUR RESULTS.
Steve Harvey-Franklin is CEO of the Attercopia group, of which Label PR is a proud member and represents its specialist public relations arm. He is the strategic head of the direction of the business enabling new services to further develop our clients. His successful experience working with companies to bolster their business, image and brand within the digital world stretches back decades. With a strong focus on ROI, services delivered by Label PR are always measurable.
PR AND CREATIVE DIRECTOR
Almina ensures the smooth running of campaigns across the agency’s fashion and beauty divisions. A key contact for clients and Editors, Almina co-ordinates campaigns, offering strategic support and managing the specific needs of brands. Almina’s experience ranges from brokering celebrity collaboration deals like 2015’s Lindsay Lohan x Lavish Alice and delivering strategic campaigns for global multi-channel retai lers to planning new brand launches to guarantee press interest f rom the outset . Wi th 10 years consumer PR experience, Almina uses her keen news sense to ensure brands are always at the forefront with the media.
Jessica works across the agency’s fashion accounts and is known for her attention to detail. With great contacts with monthly, weekly and daily fashion publications, Jessica maximises product placement for the agency as well as co-ordinating all media liaison for her clients. Jessica’s experience also includes launching celebrity and designer collaborations for Label PR’s international and multi-channel brands.
HEAD OF SEARCH
Over his 8 years as a digital marketer, JP has done it all, starting out with PPC before adding SEO, Social, Email & more to his skill set. He’s been Attercopia’s Head of Search for the last 2 years and works closely with Label to deliver integrated strategies of enormous value. Google AdWords & Analytics Qualified, JP ensures that brands like Mark Hill and Fragrance Direct are found by, attract and engage with their ideal customer audiences.
Poppy has worked at publications such as Glamour, Cosmopolitan, Vogue and Heat magazine and has a true love of beauty and style. Her contacts are second to none and with a little black book at the ready, Poppy’s experience always adds a new dimension to our great team. With journalism experience and five year’s PR management under her belt, working at leading London agencies such as Lee Publicity and BPR, Poppy has worked on international high street brands such as Mark Hill, Boots, Transform, Fragrance Direct, Debenhams, Shop Direct and Asda to name a few. Savvy, results driven, passionate and approachable, Poppy’s enthusiasm is infectious.
DIGITAL ENGAGEMENT MANAGER
Sophie specialises in blogger outreach, link acquisition, affiliate marketing and social media strategy. As a fellow blogger herself, Sophie regularly rubs shoulder with the blogger elite and has a vast network of contacts and understands how to target, approach and engage with the blogging community – counting many of them as friends as well as colleagues. Sophie is passionate, detail orientated and strives for quality in every aspect of her role.
SENIOR ACCOUNT EXECUTIVE
Sarah is not only proactive but her attention to detail is second to none. Having worked across lifestyle and beauty brands, Sarah’s experience encompasses press liaison, blogger outreach, event management and celebrity campaigns. With coverage for clients across ITV, BBC, Daily Star, Daily Express, Sky, The Telegraph, Daily Mail as well as a host of trade titles, she’s a PR machine. Her experience working with the cast of many British TV shows has given Sarah experience of dealing with celebrities first hand and ensures she has what it takes to deliver the quick wins of celebs talking about Label PR brands. With enthusiasm in bucket loads, Sarah is an invaluable part of Label PR and will ensure the seamless running of any campaign.
Charlotte has been with Label PR since 2013 where she started her glowing career as a PR Assistant. With fashion and beauty at the forefront of her entire experience, Charlotte is the go-to girl for anything you need to know. Having previously worked in busy press offices for Tesco and Oasis, Charlotte is well versed in liaising with journalists, coordinat ing event s and del iver ing coverage that’s on message, on time and makes a tangible impact for her clients. A perfectionist like you’ve never seen, Charlotte’s known for her immaculate attention to detail and organisational skills – what more would we expect from someone trained up at Label PR.
Laura Rogan of The Fashion Wonderland works alongside Sophie and together they target on-brand bloggers and influencers on behalf of all brands. As an established blogger herself, Laura is passionate about social media and her blogger contacts are second to none. With experience working with Whistles, Versace and H&M Laura has the ability to work across the luxury sector and fast fashion, and a keen eye for detail.
Get In Touch
OUR AWARD WINNING TEAM IS HERE TO HELP AND ANSWER QUESTIONS
19 Swan Street Manchester, M4 5JJ
Albert House, 256-260 Old Street, London, EC1V 9DD